4 Marketing Lessons I Learned From The Office
1. Know what your customers want.
The content you provide should match their branding and communication style. When Dwight is in charge of getting birthday decorations, he gets bland colors and a very sad (but hilarious) banner to hang in the break room. Clearly, Jim was upset with Dwight’s work because it doesn’t fit a classic birthday theme. Your work with your customers is essentially the same thing.
2. Don’t bombard them with information.
In February, a survey went out to email users asking them the reason why they unsubscribe from emails. From all the reasons listed, the top chosen was simply: “I get too many emails.” Consumers don’t want too much information and you don’t want your emails to just end up in the trash. Tailoring your message to the consumer’s needs is key to getting them to interact with your content.
3. Learn to explain difficult concepts.
Not every client you work with will have a simple product you have to sell. If you’re working with something like health insurance, there’s a strong chance the messages you have to convey contain complicated, but important information. The best way to keep consumers engaged in the content is to learn everything you can about the product you’re selling and think of it as if you were selling to a five-year-old (or Michael Scott).
4. Make sure you know what you’re talking about.
There’s nothing worse than being uneducated on a product you’re supposed to promote. Your knowledge on the subject at hand should go beyond surface level. Whatever product or service you’re promoting, you should know everything about it so you can do your job most efficiently. Missing facts or simply reporting false information is a sure way to upset your clients and hurt your chances at successfully marketing your product.
Okay, did I write this blog post as an excuse to find gifs from The Office? Maybe. Did I make some valid points? Definitely. Inspiration can come from many places – even a Netflix night-in.