Nobody markets pop culture. It's not something that can actually be marketed because it's just an abstract concept that is commonly used. For example, Netflix can release a new show and spend thousands of dollars on marketing, but there's no guarantee it will become a staple in daily conversations. We create pop culture by liking the things we see and...
1. Know what your customers want. The content you provide should match their branding and communication style. When Dwight is in charge of getting birthday decorations, he gets bland colors and a very sad (but hilarious) banner to hang in the break room. Clearly, Jim was upset with Dwight's work because it doesn't fit a classic birthday theme. Your work with your...
At the beginning of May, a company that nobody had ever heard of before gained about 750,000 followers in one day, all because of one post. Seems like their social plan for the month really paid off right? Not quite. Sunny Co Company posted a picture of a swimsuit with a giveaway that they never expected to reach the capacity...
It’s time to ditch outbound marketing. You may hear a lot of conversations about outbound vs. inbound marketing nowadays. It sounds fancy and hard to follow, but it's simple and the benefits from inbound marketing are constantly talked about among marketers. But before you implement this approach, it's important to understand the difference between these types of marketing. Outbound marketing used to...
It’s no secret the influence that Starbucks has on their customer’s coffee preferences. With over 25,000 coffee shops around the world, what started as a small coffee bean store in Seattle has grown beyond comprehension. Through classic espresso drinks, creative frappuccinos, and simple drip coffee, Starbucks has branded themselves as the pinnacle of coffee shops. When you take a step back to...
